Customer Identity And Access Management Software in the USA

Customer Identity and Access Management software allows businesses to comprehensively manage customer identities, preferences, and profile information and serve to provide all customers with a secure, seamless login experience to the Company's websites, applications, and other online services.

Customer Identity and Access Management Software bears similarities to Identity and Access Management (IAM) software, but they are actually distinct from each other. CIAM software is used for internal corporate use whereas CIAM is used for customer-centric identity management.

Important Products to include in CIAM category

  • Scale to Help Grow Customer Base
  • Verifying User Identity with Authentication
  • Implementing Customer Access to Corporate Services based on Customer Permissions
  •  Integrate with Directories or other Data Stores that hold Customer Data
  • Enabling a seamless customer experience with self-registration and self-service functionality including account creation and preference management

Importance of Cust​omer Identity and Access Management Software

Establishing a foolproof security infrastructure in your company requires Identity and Access Management. Identity Access Management System monitors employee activity in your company. Also, how it can help you, we have told about it below –

  • Be alert whenever approached at access points
  • Detect any suspicious user activity
  • Maintain adequate records of employee's whereabouts and access point activities

Maintaining the identity of every employee is imperative for every company, but in addition, customer and visitor identity and access management are also essential to secure your premises in all aspects. We have listed some of its main points below –

Automation: IAM protects against security problems by allowing administrators to automate a variety of user account-related duties. It enables an automated workflow for new joiners and determines access to systems and areas to which they are authorized based on their role or designation.

Compliance: IAM systems are also important to fulfill industry compliance and audit requirements, and this in turn can save costs and safeguard the company from threats and risks.

Productivity: Under this, employee activity is monitored; productivity and accountability are increased in the company. Also, error-free assessment can be done from these records.

CIAM Authenticat​ion

CIAM stands for Customer Identity and Access Management. In particular, CIAMs are rich in taking the form of authentication software used with an organization's public-facing websites, apps, and other digital services.

Requirement of Customer Identity & Access Management

As with any website or other Internet service that requires authentication, the norm in the past has been to build authentication into the website. Also, a back-end database has to be used to store the credentials.

  • Doesn't Implement Password Blacklist
  • Does not supply sign-on analytics
  • Doesn't provide a single sign-on in multiple web applications
  • Doesn't update website automatically to protect against new threats
  • Doesn't update to include new features like multi-factor authentication (MFA)

Features and Benefits of CIAM

As a consequence of the above disadvantages of home authentication solutions, CIAM features serve to remove friction from the sign-up and sign-in processes. And seriously provide convenience. We have listed its benefits below –

  • Enhanced Security
  • Frictionless Access
  • Scalable Performance

Enhanced Security: This includes a number of security measures – including multi-factor authentication, threat detection, and password blacklisting – for user identity and organization resources.

Frictionless Access: Single sign-on across different web applications implies that clients don't have to make more than one record while managing various online administrations of an association.

Scalable performance: Customers expect access to your services and resources at any time. A CIAM solution needs to scale to demand to ensure that the experience is not compromised during peak usage.

CIAM software in high demand in the United States

Here we have listed the Customer Identity and Access Management (CIAM) software that is mostly used in the USA –

  • Duo Security
  • Okta
  • Sumsub KYC/AML Platform
  • OneLogin
  • Ping Identity
  • Auth0
  • Azure Active Directory
  • cidaas
  • Enformion
  • CustoCentrix

Duo Security 

Duo Security makes security painless, so you can focus on what's important. Duo Security is a scalable, cloud-based trusted access solution that protects access to all applications from anywhere for any user and device.

Duo Security Features –

  • Access Control
  • Access Certification
  • Alerts / Notifications
  • Access Management
  • Application Security


Okta is a leading provider of identity for the enterprise. Okta Identity Cloud connects and protects the employees of many of the world's largest enterprises. It also serves to securely connect enterprises with their partners, suppliers, and customers.

Okta Features –

  • Audit Management
  • Privileged Account Management
  • Multiple Authentication Methods
  • Reporting/Analytics
  • Data Security

Sumsub KYC/AML Platform

Sumsub is an all-in-one technical and legal toolkit. It is designed to meet KYC/AML requirements. The company serves to provide a powerful platform to convert customers, accelerate verification, reduce costs and detect digital fraud.

Sumsub KYC/AML Platform Features –

  • Biometrics
  • Identity Verification
  • Risk Assessment
  • PEP Screening
  • SARs


OneLogin serves as the number one value-leader in identity and access management. This trusted experience platform provides everything you need to secure your workforce, customers, and partners at a price that works with your budget.

OneLogin Features –

  • Audit Trail
  • Credential Management
  • Mobile Authentication
  • Endpoint Management
  • Access Controls / Permissions

Ping Identity

Ping identities lead to intelligent identities. The Ping Intelligent Identity(TM) platform gives customers, employees, partners, and, increasingly, the IoT access to the cloud, mobile, SaaS, and on-premises applications and APIs.

Ping Identity Features –

  • Identity Federation
  • Policy Management
  • Password Management
  • Multi-Factor Authentication
  • Compliance Management


Auth0 is the primary character of the board stage for application manufacturers. Auth0 conveys the straightforwardness, extensibility, and aptitude to scale and safeguard personalities across any application for any crowd.

Auth0 Feat​ures –

  • Data Verification
  • Multiple Authentication Methods
  • Real-Time Notifications
  • Authentication
  • Mobile Authentication

Azure Active Direct​ory

Azure Active Directory Enterprise Identity Service gives single sign-on and multifaceted verification to assist with shielding your clients from 99.9% of network protection assaults.

Azure Active Dir​ectory Features –

  • Application Access Control
  • Least Privilege
  • Policy Management
  • Data Security
  • Endpoint Management


Cidass, the European cloud identity and access management system of widas ID GmbH, provides an out-of-the-box solution for combined identity, single sign-on, and multi-factor authentication.

cidaas Features –

  • Privileged Account Management
  • Secure Login
  • User Provisioning
  • Self-Service Access Request
  • Single Sign-On


CIAM allows you to enable fast, convenient, unified, and secure access to all digital channels. These are essential for your business. In this article, we have explained in detail CIAM software and its benefits, features, requirements, and importance which will help you to understand your business and start it in the right way.


What is the Customer Identity and Access Management?

Explain in detail about CIAM software and its features.

Why is Customer Identity and Access Management Important?